For Some Advertisers, Traditional Agencies Simply Offer No Longer Enough Benefits

In the United States more than 75 percent. by advertisers today an agency function in the company itself. Insourcing is on the rise - and it requires innovation from the traditional agencies. There are many advantages to placing their marketing tasks at a desk, but there are also advantages to solving the tasks themselves. In any case, it still means more American advertisers, according to a survey recently conducted by the American Advertising...